This is (hopefully) my final update on this so take notes and tune in for more, THE REGULAR GUYS ARE BACK. It’s official. In my tired haze this morning, I switched my alarm clock over to 105FM for 3-5 minutes scrolling between Spanish and country channels before realizing I was nowhere near 100.5FM on the dial. Correct the dial, a familiar voice comes on… It’s Larry and Eric after 15 months off the air. Apparently Southside Steve is suppose to be dropping by. The F-U Line (“Faith and Understanding” Line) is back.
They don’t have the Rock 100.5 website up yet. The 99x website has finally changed over to the “virtual” format with an introduction to what virtual radio is followed by a poor resolution 99x logo rolling back and forth like an iTunes visualization screen. Brilliant Cumulus! < insert sarcasm here >
Here’s the letter from the Cumulus Marketing Manager/VP Gary Lewis about the change:
Based on our respect for and belief in 99X and the passion of our listeners, we have the courage to have 99X blaze new trails into the internet and HD in the same way similarly adventurous stations did likewise when AM was all there was and FM was a pipedream. And just like in the days when there was only AM in cars and transistor radios, weÃ¢â‚¬â„¢ll be getting out info on all the gadgets out now and coming out soon that will allow 99X to be taken with you, and not just heard on your PC.
We believe there is a huge audience for Alternative music, and are such firm believers in it that we are returning 99X to a true, adventurous Atlernative station.
99X will continue to live in the real world as we put on Big Day Out, Mistletoe Jam, the Unplugged in the Park concert series, and the other great concerts and events the station has become rightly famous for Freeloaders will still be as privileged as ever. Organic X will still be that special place in your week. And once again we will offer the same sense of discovery that 99X did when it was first launched, and reinvent the way itÃ¢â‚¬â„¢s done with Visual Radio.
This is a work in progress, and we want you to be a part of how it develops, where it goes, and how far we can take it. As time goes on, we will be offering you more ways to interact with us, give us your opinions, tell us what you want.
This is the best tribute we can pay, and the most appropriate way for 99X to carry on, rather than to live in the past and become just another mainstream radio station. Join us at 99X.com, and embrace your music, news, community involvement, and so much more that truly matters.
Market Manager / VP
Or you can watch him talk about it (if you can get the page to load!)
I tried to check out the rest of the new site but it’s pretty shawdy and loading pretty slow. They don’t have much content up yet either. About 90 people have voted in their poll. If you’re looking for what content IS up, scroll down beneath the big black box (which will start loading their “virtual stream”, read: not up yet – just crap splash aforementioned) to find it.
Hey Cumulus! Spring for some real web developers! There are enough technically able to do better than this crap in Atlanta.
The funniest part of the new site:
Also, putting up events from two weeks ago when the site just launched this week – doesn’t look good.
We’ll give you a little time Cumulus to figure out what the hell is going on here. It’s going to take me a little time to figure out how to set my alarm to 100.5FM between the equally torturous
Q100 99.7FM and Kicks 101.5FM. (Which I ironically lost when trying to tune in for the “first call ever” to Rock 100.5 this morning.)
What do you think of Rock 100.5 and the new 99x?