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Welcome Back To Rock & Roll And The Regular Guys

January 28th, 2008

This is (hopefully) my final update on this so take notes and tune in for more, THE REGULAR GUYS ARE BACK. It’s official. In my tired haze this morning, I switched my alarm clock over to 105FM for 3-5 minutes scrolling between Spanish and country channels before realizing I was nowhere near 100.5FM on the dial. Correct the dial, a familiar voice comes on… It’s Larry and Eric after 15 months off the air. Apparently Southside Steve is suppose to be dropping by. The F-U Line (”Faith and Understanding” Line) is back.

Rock 100.5 Listener Line: (404) 741-7625
F-U Line: (404) 847-9002

They don’t have the Rock 100.5 website up yet. The 99x website has finally changed over to the “virtual” format with an introduction to what virtual radio is followed by a poor resolution 99x logo rolling back and forth like an iTunes visualization screen. Brilliant Cumulus! < insert sarcasm here >

Here’s the letter from the Cumulus Marketing Manager/VP Gary Lewis about the change:

Based on our respect for and belief in 99X and the passion of our listeners, we have the courage to have 99X blaze new trails into the internet and HD in the same way similarly adventurous stations did likewise when AM was all there was and FM was a pipedream. And just like in the days when there was only AM in cars and transistor radios, we’ll be getting out info on all the gadgets out now and coming out soon that will allow 99X to be taken with you, and not just heard on your PC.

We believe there is a huge audience for Alternative music, and are such firm believers in it that we are returning 99X to a true, adventurous Atlernative station.

99X will continue to live in the real world as we put on Big Day Out, Mistletoe Jam, the Unplugged in the Park concert series, and the other great concerts and events the station has become rightly famous for Freeloaders will still be as privileged as ever. Organic X will still be that special place in your week. And once again we will offer the same sense of discovery that 99X did when it was first launched, and reinvent the way it’s done with Visual Radio.

This is a work in progress, and we want you to be a part of how it develops, where it goes, and how far we can take it. As time goes on, we will be offering you more ways to interact with us, give us your opinions, tell us what you want.

This is the best tribute we can pay, and the most appropriate way for 99X to carry on, rather than to live in the past and become just another mainstream radio station. Join us at 99X.com, and embrace your music, news, community involvement, and so much more that truly matters.

Gary Lewis
Cumulus Atlanta
Market Manager / VP
Or you can watch him talk about it (if you can get the page to load!)

I tried to check out the rest of the new site but it’s pretty shawdy and loading pretty slow. They don’t have much content up yet either. About 90 people have voted in their poll. If you’re looking for what content IS up, scroll down beneath the big black box (which will start loading their “virtual stream”, read: not up yet - just crap splash aforementioned) to find it.

Hey Cumulus! Spring for some real web developers! There are enough technically able to do better than this crap in Atlanta.

The funniest part of the new site:


LMAO! Go green! Don’t pollute the airwaves! Haha. I’m sure Larry and Eric will balance out any “green” efforts here being on the airwaves on 100.5!

Also, putting up events from two weeks ago when the site just launched this week - doesn’t look good. ;)

We’ll give you a little time Cumulus to figure out what the hell is going on here. It’s going to take me a little time to figure out how to set my alarm to 100.5FM between the equally torturous Q100 99.7FM and Kicks 101.5FM. (Which I ironically lost when trying to tune in for the “first call ever” to Rock 100.5 this morning.)

What do you think of Rock 100.5 and the new 99x?
Posted in Atlanta Links, Local Music, Music, Site

12 Responses to “Welcome Back To Rock & Roll And The Regular Guys”

  1. deadjournalsit Says:
    January 28th, 2008 at 9:06 am

    atlanta radio is just as irrelevant now as it was 15 years ago. it has always provided one of the worst providers of quality radio for a market its size. must like the city itself, it’s all about the quick dime. i wouldn’t be shocked if there is another format change within the year.

    here’s a quick recap of the lost legacy stations from the past couple of years:

    Z93, Peach94.9, 96Rock, Fox97, 99X

  2. Tessa Says:
    January 28th, 2008 at 9:20 am

    Hey Chuck,

    The difference between 99x and the rest of those stations is that 99x primarily played new music.

    WNNX was also one of the largest of their format in the country and directly influenced programming for all of the rock stations in the SE.

    If you look around, radio is highly lacking in a lot of other major markets as well at the moment. On this point, you can’t blame Atlanta, it’s the fault of the media broadcasting giants.

    We are never going to get a radio station like WOXY or WEXP. There isn’t enough of an audience for it in Atlanta. Not that could sell ad dollars. And yes, radio is business so broadcasters are often led in the direction of what will sell ad dollars. But that’s also why you watch car insurance commercials during the Super Bowl. It’s how things are.

    T

  3. Stan Says:
    January 28th, 2008 at 10:06 am

    Bring back QXI!

  4. luis Says:
    January 28th, 2008 at 10:14 am

    i dont really commute to work anymore so i usually prefer to just pop in a CD or turn on the ipod, but i cant imagine having to drive in suck-ass traffic without a decent morning show to entertain and wake me up. for everyone’s sanity, i hope the new station makes it.

    thanks Tessa for keeping us up-to-date. i tuned in to Rock100.5 this morning, despite the 10 racist comments i heard in less than 10 minutes, it was 100 times better than the piece of crap morning show 99x was pooping out since Toucher left.

  5. Tessa Says:
    January 28th, 2008 at 10:51 am

    @Stan - What happened to QXI?? That’s 790 The Zone yeah?

  6. Stan Says:
    January 28th, 2008 at 2:07 pm

    QXI was THE STATION in the 60’s and early 70’s in Atlanta. When radio was real radio!

  7. Steve Smith Says:
    January 28th, 2008 at 4:17 pm

    A friend of mine just sent me this - 99X will be sorely missed.

    http://www.ajc.com/business/content/business/saporta/stories/2008/01/27/saporta_0128.html

  8. alan from Atlanta GA. Says:
    January 28th, 2008 at 6:05 pm

    Hi
    It’s just good to have real rock and roll back in ATL. It has really sucked for a while, all we had was the River and its same 12 songs,and 99X. I remember 96rock Z93. When I lived in Boston years ago we had WBCN and years before that i had WNEW and WPLJ way back in NYC back in the late 60’s-70’s. Never going back to those days so lets enjoy what we have. Welcome back Regular Guys [stay a while this time] and Axel.

  9. Derek Riley Says:
    January 31st, 2008 at 5:58 pm

    …it won’t be long before they’ve taken over the air ways in Atlanta-again. WELCOME BACK and thank you Cumulus!!!!!!!

  10. Pat Weaver Says:
    February 6th, 2008 at 1:46 pm

    I resent the fact that the only commercially viable radio station for rock plays mostly tired chestnuts… and that I have to try and dodge the idiocy of The Regular Guys to hear it. I only liked about 20% of 99X’s music but at least they played new bands and offered a choice. Why do I have to have my Coldplay or Nickelback served up by bone-head cretins? Hey, Hessler, despite your on-air babblings today, Barack Obama’s not Muslim - that’s a planted viral internet smear Republican bloggers started, hoping it gets traction.
    Sure enough, the sheep are lapping it up. Get a clue - he’s Church of Christ. And no, I’m not on his campaign. Let’s just hope these dips–ts get themselves fired again.

  11. mel dodson Says:
    February 23rd, 2008 at 9:04 am

    SOOOOOOOOOOO damn glad yall are back and Southside Steve tooooooooo,Keep up the good work my main squeezes. Yall are the bomb diggety………

  12. MARK SCHWAB Says:
    March 23rd, 2008 at 9:57 am

    GLAD TO SEE REAL ROCK AND ROLL BACK, BUT YOU HAVE TO JUICE IT UP A BIT CAUSE YOU AINY STRONG ENUFF TO REACH ATHENS. OH DOES THE RIVER ACTUALLY PLAY 12 SONGS?

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