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Drive A Faster Car 2.0 — I Need Your Help


Posted :: May 4, 2009 | 4:07 pm ::

Dear my awesome blog readers,

Tessa, Editor of Drive A Faster Car here. DaFC has been a personal project and love of mine for the past eight years — blogging about local, national and international music. I never expected to find myself where I am today. Drive A Faster Car now has thousands of readers and has become a brand much larger than myself. It’s a really exciting place to be.

Over the past few years, I have been working to expand the content to be able to serve as an Atlanta-based culture, entertainment and news blog along the lines of Gawker, Gothamist, and Gapers Block. I feel this is a huge gap in the Atlanta media market and believe Drive A Faster Car is equipped to fill that role. Atlanta is a progressive major city with a ton of great character, stories, people, events, and companies.

I am also looking to integrate coverage of Decatur and Athens into the mix, as the two other primarily progressive cities in Georgia. This is also in an effort to bridge and facilitate communication across these cities. They are a short drive away, quite geographically accessible. No excuses!

I am not physically capable of producing this much content however and the site isn’t currently capable of hosting that much content or traffic. I need to hire writers, redesign the site and up my hosting in order to support the changes needed to properly grow the blog in this direction. I will also need to do a bit of print and web advertising to compliment my social media marketing once the redesign launches.

As aforementioned, I have started to integrate content beyond the scope of music. As of April 2009, I have started to bring on the writers I am looking to hire and have contracted a web designer. I have also committed a local graffiti artist of national recognition to do a proper logo. I switched to a local hosting company (A Small Orange) that can support the projected growth. I need to hire an accountant. I need to be able to pay for all of these services/resources pre-launch.

I have sold a few ads. I have spent a fair chunk from my own pocket. There is some really great stuff coming up with Drive A Faster Car and I would love to be able to launch it all by Fall 2009. Contact me directly and I am more than happy to share my story and direction with you.

I have launched a campaign on a new project-based fundraising service called Kickstarter because I need some funds to help me kickstart the revamp! Starting small to help pay for the immediate expenses I need help covering. If this effort is successful, there will be future campaigns to help raise the rest of capital needed pre-launch.

As changes are made and new content is integrated in over the upcoming months, please let me know what you think! I write this thing for you just as much as I do it for myself.

Any and all help is appreciated. Your donations are only accepted if I reach my target of $1,000 in the next 30 days. Thank you so much!

Sincerely,
Tessa Horehled
Editor, Drive A Faster Car

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2 Responses to “Drive A Faster Car 2.0 — I Need Your Help”

  1. Mark Johnson Says:

    Tessa, this is awesome! You should try to get angel money, too. . . I bet we could find some peeps willing to dump some money in for part of the company.

    I sent this to my sister (also in Atlanta). You two should meet up!

  2. Tessa Horehled Says:

    Thanks Mark! Angel money has definitely crossed my mind. We will see… I've definitely seen enough pitches at this point to get things in order. ;)

    Where in Atlanta is your sister?

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