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Chik-Fil-A Cow Appreciation Day Today


Posted :: July 10, 2009 | 4:25 pm ::

For those of you who have prefab cow costumes hanging once-worn and unloved in your closets, the relics of some long-forgotten Halloween party, well, tomorrow is your day.

Chik-Fil-A, everyone’s favorite distributor of prayer-approved chicken, will give a free meal to all customers that wear cow costumes to their local Chik-Fil-A. The press release stresses over and over again that these costumes must be “head-to-toe,” so you can’t just slap on some rubber udders and expect the free food. Each cow-coated participant will receive an entree and side of their choice, plus a Dr. Pepper. Chik-Fil-A calls the (5th annual?!) event Cow Appreciation Day.

To be honest, I’m pretty tired of the cows writing in pidgin English ad campaign, and I shudder to think of its now that the chicken sandwich inventors have crossed the Mason-Dixon line (The other day, I had a guy from Philly ask me if I’d heard of Chik-Fil-A before!). The “Eat Mor Chikin” thing was mildly clever at the beginning, if a bit creepy (benign animals encouraging the slaughter of other benign animals) and hypocritical (the chain’s Hapeville Dwarf House HQ serves hamburgers). Then Atlanta gave birth to tens of sculptural billboards featuring the dyslexic cows. That irked me for sure. But then came the coup de grace in cow annoyance, when the Braves submitted to the erection of a giant tomahawkin’ cow at Turner Field, squelching what little class that food court of a baseball stadium had left.

Enough with the cows. Do not encourage them and their Sunday hangover-ignoring ways. Even a delicious chicken club sandwich won’t slake your eternal shame.

And for Pete’s sake, if you do go through with it, try not to scare the kids.