This morning I received an email from Creative Loafing, “Letter from Creative Loafing’s Publisher.” The contents are below for you all to see yourselves. Creative Loafing is going nowhere.
Dear friends and loyal advertisers:
I write this today to share with you some exciting news about the future of Creative Loafing.
As of Aug. 25, 2009, with the purchase of the six-newspaper Creative Loafing organization by its principal creditor, Atalaya Capital Management, the company has exited Chapter 11 bankruptcy protection. It emerges as a revitalized organization with strong financial backing and strong leadership.
I wanted to contact you personally, to assure you that the purchase will not affect our core operations, our product, or the value of our audience to you as an advertiser. In fact, this is a very positive development for many reasons:
Your valued Creative Loafing Account Executive, and all employees you have come to know and trust, will continue with the organization. You will see no interruption in any of the services we provide for you. Our paper will continue to hit the streets every week, just as it has since 1972. The Creative Loafing/Atlanta web site will continue to provide 24/7 coverage. And we’ll continue to reach over 900,000 readers and 400,000 unique online visitors.
Atalaya is committed to investing additional resources in Creative Loafing to better serve its readers and advertisers. Our new owners have retained the services of seasoned newspaper professionals, both on the editorial and advertising side, with strong knowledge of and commitment to alternative newsweeklies. Their objective is to enable Creative Loafing to become an even stronger resource for the advertisers and communities it serves. See our September 2nd feature story for more information on our new owners and our advisory board.
I’m confident and excited that this transition marks the continuation of an era in which Creative Loafing will remain an indispensable asset, through our award-winning journalism, our comprehensive listings, and our commitment to connecting readers to advertisers and their community. We appreciate your past support and look forward to continuing to serve you.
With kind regards,
Publisher, Creative Loafing/Atlanta
That’s refreshing to hear, isn’t it?